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Stand Out from the Crowd: How Attractive Graphic Design Can Boost Your Business

In today’s fast-paced digital world, where attention spans are shorter than ever, it’s crucial to have a strong visual identity to stand out from the crowd. One of the most effective ways to do this is through attractive graphic design. In this post, we’ll explore the benefits of utilizing the power of attractive graphic design for your business. Why Should You Invest in Graphic Design? First impressions matter, especially when it comes to your business. With attractive graphic design, the benefits are seemingly endless. ● Memorability A memorable logo, striking website design, and visually appealing marketing materials can all help you stand out in a crowded marketplace and leave a lasting impression on your customers through a strong visual identity. By creating a visual identity that’s consistent across all your marketing materials, you can help customers recognize and remember your brand. This can help you stand out from the competition and increase brand loyalty over time.   ● Build Trust and Credibility When your marketing materials look professional and visually appealing, it can give the impression that your business is well-established, trustworthy, and reliable. This can help build customer loyalty and increase the likelihood of repeat business.   ● Increased Engagement and Conversions In today’s digital age, where most consumers are bombarded with countless ads and marketing messages every day, it’s essential to have eye-catching visuals that capture their attention and entice them to take action. Whether it’s a call-to-action button on your website or a social media post promoting your latest product, an attractive design can help increase engagement and conversions. Overall, attractive graphic design is a powerful tool that can help businesses of all sizes stand out in a crowded marketplace, build trust and credibility with their audience, increase engagement and conversions, and improve brand awareness. By investing in professional graphic design services through OSS Data, we can create a visual identity for your business that accurately represents your brand and captures the attention of your customers. Don’t overlook the power of attractive graphic design – it could be the key to taking your business to the next level. For more information on the graphic design services offered at OSS Data or to schedule a demo, call our office at 1-800-954-3281. K. Sutton 2023

The Pros and Cons of a Hybrid POS

Traditionally, businesses choose between cloud-based and embedded POS systems, each with its own set of benefits and setbacks. However, a newer option has emerged – the hybrid POS system. A hybrid POS has features of both cloud-based and embedded systems, offering businesses a flexible solution with the benefits of both. What are the pros of a Hybrid POS? 1. Customization: Hybrid POS systems often have more customization options which allow businesses to tailor the system to their specific needs. Whether it involves integrating with other software or hardware, the customization capability can help businesses create a unique POS solution that aligns with their specific needs. 2. Offline Functionality: One of the significant advantages of a hybrid POS is its ability to function offline. If there are any internet issues, a hybrid POS system allows the business to continue processing transactions, and continue business as usual. 3. Flexibility: Hybrid POS allows businesses to process payments and data both directly on the device and remotely on the cloud. This allows you to have the benefits of a cloud system, while still being able to function without Wi-Fi. What are the cons? 1. Complexity: Hybrid POS systems can be a bit more complex to set up and maintain, which may require a technical expert. This can be challenging for business owners who aren’t very tech-savvy. 2. Costs: Hybrid POS may require an investment in hardware, software, and ongoing subscription fees for cloud-based services. This can be a concern for small businesses or those with limited budgets. In summary, a hybrid POS system provides businesses with the advantages of both traditional hardware and cloud-based or software which offers customization, offline functionality, and flexibility. Despite the cons, OSS Data offers payment plans and sets up and maintains your system for you. If you’re looking to get started, give us a call at 1-800-954-3281. M. Shaw 2023

The Benefits of Cash Discount

What is Cash Discount? Cash discount is a discount given to customers who pay with cash instead of card. For example, if you are buying something that costs $100, and the seller offers a 3.89% cash discount, the customer will only have to pay $96.11 instead of $100. What does this mean for business owners?  According to Merchant Chimp, cash discount allows your business to grow faster, which is perfect for a small or start-up business. When implementing cash discount, you’re simply passing over the credit card fees to the customer. In return, this system encourages customers to pay in cash, and have a flat monthly fee at the end of the month! Why should your business have Cash Discount? For business owners, implementing cash discount can provide several benefits for your business. Here are a few reasons why your business should offer cash discount: · Increased sales: Offering cash discount can attract more customers and increase sales, as some customers may be more likely to make purchases if they know they can receive a discount for paying in cash. · Improved customer loyalty: Cash discount can help build customer loyalty, which can encourage repeat business and increase customer satisfaction. · Competitive advantage: Offering cash discounts can help differentiate your business from competitors, and give you a competitive edge. Overall, cash discount can provide significant benefits for your business, including increased sales, improved customer loyalty, and competitive advantage. Not sure where to get started with cash discount? Visit our website and use our live chat, or give us a call at 1-800-954-3281. Not only does OSS Data provide software and hardware for your business, but also assists in merchant services with a rate of 3.89%. We are your one-stop shop for all your small business needs! M. Shaw 2023

Save Time, Money, and Energy with a Digital Menu Board

Dooh.ly highlights the three benefits of digital display screens and menu boards stating “If you’re using digital display screens for your menu board you can help your audience make faster decisions about what they want to order.” This is especially true for quick service and fast pace restaurants, going on to exclaim how a digital menu board can reduce wait time given that customers have an easy-to-access enlarged menu to browse as they make a selection. Dooh.ly’s most recent statistic, as of February 2023, informs us “nearly 70% of restaurants that start using digital signs for menu boards find that they almost certainly make their investment back in the first 18 months” Digital menu boards serve as full menus, advertisements, and display of imagery while offering easy access to make edits as you go instead of having to waste money reprint your menus any time there is a price change. Not to mention there are environmental perks of switching to a digital menu board by saving trees. As 2023 continues to push the boundaries of today’s digital age, innovative technology is growing rapidly as consumers and technology developers are constantly searching for the next best idea. This reminds us time only moves forward, not backward. OSS DATA offers digital menu boards and advertisements with both the use of media players and remote access options like digital signage. With easy step-by-step installation and an immersive, fast, and interactive graphic design service, we’re here to service all of your digital menu board, menu, and other graphic design needs. See more about how OSS DATA can help to brand and create a one-of-a-kind personalized and correlating menu or digital menu board or give us a call at 1-800-954-3281 for more information. K. Sutton 2023

The Importance of Websites for your Business

Almost every business has a website, and those that don’t, need one. Everyone browses the internet whether it be for entertainment, food delivery, or online shopping. Having an online presence is expected. Websites make your business look credible, legit, and professional. People will always want to go to a website to find more information about a business, but if all they find is a facebook page or even nothing at all, then your business no longer looks reliable to the average consumer. Of course, there are plenty of other benefits that a website provides. For instance, retail stores. Once they are closed for the day, you must wait the following morning for them to open. However with a website, it’s like your business is open 24/7. Customers can browse all the selections at any time during the day without worrying about a closing time, which improves sales, and benefits both you and the customer. This applies to restaurants as well. With a website, people are able to look at your menu beforehand which generates more traffic to it. You also can’t forget about online ordering. Customers can order online without taking up any tables, or clogging up the lines. Some will argue that there’s always services like UberEats and DoorDash, but those come with hefty fees. If you’re a restaurant that is trying to avoid these extra fees, then take a look at our other blog here, about how online ordering with Online Ordering360 can benefit your business. Having a website is almost necessary if you want your business to grow and succeed. That’s why OSS Data develops and design websites for your business. Take a look at our services to view the types of deals that we offer, or call us at 1-800-954-3281. M. Shaw 2023

Supporting Small Businesses

According to Luisa Zhou, in the August 2022 small business overview, there are about 32.5 million small businesses in the US with over 65% of small businesses turning a profit in 2022. OSS DATA is dedicated to supporting small businesses. We are your One-Stop-Shop for all your small business could ever dream of. In a fast-paced environment with an ever-growing tech field, we bring you innovative products such as our one-of-a-kind Liquor Control, and services to ensure you aren’t left behind. Some of the most important reasons people start businesses are to be their own bosses because they’re unhappy with their corporate careers and to pursue their passion. We provide Hardware, Software, Merchant Services, and Media Services. Whether you own a restaurant, bar, retail, or nightclub, we are there with you every step of the way to make your vision for your small business come to life.  For more information visit us at www.ossdata.com or give us a call at 1-800-954-3281. K. Sutton 2023